The Effects of Information Technology Capability on Firm Performance through Data Analytics

Wijit Jarunopratam, Natnarong Jaturat, Chanongkorn Kuntonbutr

Abstract


บทคัดย่อ- สภาพแวดล้อมทางธุรกิจในปัจจุบันนี้ เทคโนโลยีสารสนเทศ (IT) มีความสำคัญต่อการดำเนินธุรกิจมากขึ้น อย่างไรก็ตามการวิเคราะห์ข้อมูลเชิงธุรกิจยังเป็นการสนับสนุนประสิทธิภาพในการทำงานของบริษัทให้ดีขึ้นด้วย อย่างไรก็ตามงานวิจัยนี้มีจุดมุ่งหมายเพื่อศึกษาความสามารถทางด้านเทคโนโลยีสารสนเทศ ด้วยการวิเคราะห์ข้อมูลเชิงธุรกิจ เพื่อเพิ่มประสิทธิภาพในการทำงานให้ดีขึ้น การสำรวจในงานวิจัยนี้จัดทำขึ้นโดยการรวบรวมข้อมูลจากอุตสาหกรรมการผลิตในประเทศไทย โดยมีกลุ่มตัวอย่างในงานวิจัยนี้ทั้งหมด 230 บริษัท ผลของการวิจัยพบว่าความสามารถทางด้านเทคโนโลยีสารสนเทศนั้นไม่มีผลโดยตรงต่อประสิทธิภาพการทำงานของบริษัท แต่ความสามารถทางด้านเทคโนโลยีสารสนเทศจะส่งผลดีต่อประสิทธิภาพการทำงานของบริษัทให้ดียิ่งขึ้น โดยการผ่านการวิเคราะห์ข้อมูลเชิงธุรกิจด้วย

คำสำคัญ: ความสามารถทางด้านเทคโนโลยีสารสนเทศ, การวิเคราะห์ข้อมูล, ประสิทธิภาพการทำงานของบริษัท

Abstract- Modern business environment nowadays, information technology (IT) becomes more important for business operation. The data analytics also supports the better firm performance. This research aims to study the utilization of IT capability though data analytics to better firm performance. This survey conducts to collect data from the manufacturing industry in Thailand, and a total valid sample of 230 respondents. The finding of this research found that IT capability has no effect on firm performance, but positively effects to data analytics. Data analytics positively effects to firm performance.

Keywords- IT Capability, Data Analytics, Firm Performance 


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References


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