The Impacts of Social Media Usage in Organization

Pradit Songsangyos, Supakorn Iamamporn

Abstract


Abstract— Currently, social media not only used for communication in the community but also for the organization. The aims of this survey research are as follows: 1) investigating significant levels of perception between different groups of faculty members. 2) finding Impacts of Social Media usage in organization. The research instrument was the questionnaire; it consists of both closed-ended, and open-ended questions. Besides, an in-depth interview conducted with some faculty members and the faculty management level, for exploration of their ideas, recommendations, and comments. With stratified sampling, the population is divided into groups that are assigned by the departments in the faculty of science and technology, Rajamangala university of technology Suvarnabhumi. Simple random sampling is obtained based on their departments. The data were collected from 51 correspondents, then analyzed using statistical software. The statistical techniques include arithmetic means, standard deviation, t-test, and F-test. The study found that the perception of the social media for organization communication in overall was at a highly appreciated. There was no significant at the .05 level among different groups of faculty members regarding the study of their perception in all aspects. The conclusions are as follows. The Line stickers are easy to use and look interesting, but someone may not understand the meaning for all of them. If there is a user guide available, it will be more useful. It’s usage suitable for small group communication. The appropriated number of Line groups should be concerned. The blurred boundary between daily workflow and private. So motivated by self-control should be developed for social media usage in an organization. For further study, how it has provided businesses for internal and external communications will be the consideration. Other usages of social media should be studying, then analyzed before conduct an implementation. Management of the interactions between social media and organizational strategies, tactics, or projects in the different hierarchy of an organization or different organizational contexts should be concerned.

Keywords- Impact; Social media; Line; Organization


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References


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