Buying-behavior toward online shopping through social media

Abstract

This study aims to study the buying-behavior of online shopping through social media. The population were consumers who shopping online through social media. The samples were consumers in Suphanburi province who experienced in online shopping through social media, Facebook. Sampling by convenience sampling. The instruments for collecting data were questionnaires distributed to 400 respondents in Suphanburi province and interviews. The descriptive statistics used in the research were frequency, mean and standard deviation. The study showed that the majority of correspondents were female, age between 21-30 years. Their occupation were Government / State Enterprises employee, income 15,001-20,000 baht / month. The minimum order quantity for the online shopping through social media was 1-2 times per month and the average cost is 501-1,000 baht / order. Money transfer via a bank or ATM. The type of products or services purchased was clothing.