The Relationship between Environment and Tourist Behaviour in Thailand

Kanokporn Chaiprasit

Abstract


Number of Asian and Euopean tourists in Thailand have been unstable. Since Thailand's tourism industry presents a large amount to the GDP, the decrease of tourist would affect the economics in Thailand [1][2]. The aim of the study is to explore the relationship between environment factors and tourist behaviour in Thailand. This is an exploratory research. A questionnaire survey using 407 respondents is conducted in this study. Data analysis was done using descriptive statistics, Pearson’s correlation analysis, and regression analysis. Results showed that a positive tourist behaviour of tourists is evident by great intention for repeat visitations.  A highly positive relationship between environment factors and tourist behaviour is found in the study. Consequently, it is suggested that  developing the environment factors is important to create a positive tourist behaviour. It is concluded that there is a linear relationship between the political environment factors and the tourist behaviour. The study suggests that  the stability of safe and security factors, political environment and environment factors affecting tourism which Thai government should take  into the account in order to attract more tourists.

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References


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