The Effect of Motivation, Behavior and Confidence on Learning Performance of Students in the Faculty of Business Administration, RMUTT, in Learning English through Social Media

Bubpha Thanuttamanon, Suraporn Onputtha

Abstract


Abstract — This research is based on quantitative research with the objectives were to study (1) the student’s motivation, student’s behavior, student’s confidence, and student’s performance to learn English through social media and (2) the effect of the student’s motivation, student’s behavior and student’s confidence on student’s English learning performance through social media of students in the Faculty of Business Administration, Rajamangala University of Technology Thanyaburi (RMUTT). The samples were of 400 students studying in the Faculty of Business Administration, RMUTT. The purposive sampling, followed by convenience sampling method, were applied. Self-reported questionnaire was employed to collect the data. Data analysis employed frequency, percentage, mean, standard deviation, Skewness, Kurtosis and structural equation modeling at the statistically significant level as of 0.05. The results discovered the students have opinion regarding the student’s motivation to learn English through social media in high level; meanwhile, the students have opinion regarding student’s behavior, student’s confidence and student’s performance to learn English through social media in the moderate level. In terms of hypotheses testing, the results revealed that student’s motivation has positive effect on student’s behavior, student’s confidence and student’s learning performance to learn English through social media with coefficient of 0.222, 0.148 and 0.108, respectively. In the meantime, student’s behavior has positive effect on student’s confidence and student’s learning performance to learn English through social media with coefficient of 0.558 and 0.541, respectively. Lastly, student’s confidence has positive effect on student’s learning performance to learn English through social media with coefficient of 0.239 at the significant level as of 0.05. 

       

Keywords – Student’s Motivation, English Learning Behavior, Confidence, English Learning performance, Social Media

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