Green Supply Chain Management: Its effect on Supply Chain Performance and Business Performance: A Case of Food and Beverage Industry in Bangkok and Metropolitan Area, Thailand
Abstract
Abstract — This research is based on quantitative research aiming at 1) studying green supply chain management practices, supply chain performance and business performance, 2) studying the effect of green supply chain management practices on supply chain performance and 3) studying the effect of supply chain performance on business performance in food and beverage industry in Bangkok and metropolitan area. Data collection was obtained from 400 managers or employees who were related to green supply chain management activities in the food and beverage business, located in Bangkok and Metropolitan area. Data analysis employed descriptive statistics including frequency, percentage, mean and standard deviation. Hypothesis testing employed structural equation model.
The result indicated that green procurement, green material management and manufacturing, green distribution and marketing, green design, green logistics, production performance, resource performance, flexibility performance and customer satisfaction were rated in high level with the mean score as of 3.961, 3.892, 3.922, 3.773, 3.849, 3.811, 3.441, 3.543 and 3.862, respectively. The hypotheses testing revealed that green supply chain management had directly affected supply chain performance including production performance, resource performance and flexibility performance with regression weight as of 0.435, 0.640 and 0.614, and indirectly affected business performance in terms of customer satisfaction with regression weight as of 0.617. In the meantime, supply chain performance (production performance, resource performance and flexibility performance) had directly affected business performance in terms of customer satisfaction with regression weight as of 0.283, 0.291 and 0.502, respectively, at the significant level as of .000.
Keywords – Green Supply Chain Management Practices, Supply Chain Performance, Business Performance, Food and Beverage Industry
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