Architecture of Hotel Digital Services

Galayapha Lekvanijthamvitak, Suchai Thanawastien, Kanchana Jaiboon

Abstract


The architecture of a digital hotel supports a new classes of hotel digital services for the purpose of enhancing hotel’s guests staying experience. The new digital services are: (1) Hotel Digital Space: a service to expand hotel space to include vicinity & city point of interests and also a new business model that enables the hotel to provide extended services while generating non-room revenue. (2) The Digital Social Engagement: a service for of guests to guest communication but can be extended beyond the hotel boundaries providing guests with a safe and ease of mind staying. visiting, and shopping experience, and (3) Digital Concierge Services: a comprehensive mobile service application for guests to receive context-aware services based on the guest’s life cycle. The architectural components, the new services and the non-room revenue generation services, were evaluated using a prototype, and questionnaires which were answered by a sample  of 80 technical respondents.

Keywords - digital hotel; hotel digital space; guest to guest communication; guest to neighbors; guest to city POI; digital concierge; e-commerce; guest life cycle


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