The Relationship of Service Quality Factors and Repurchasing Decision in Food Product via Service Provider “Grab Food”

Vipaspon Thammarakkitanon, Sureerut Inmor

Abstract


Research on the relationship of Service Quality Factors and Repurchasing Decision in Food Product via Service Provider “Grab Food” conducted a survey with a sample population who has used the service to order food 385 people, aged 18-21 years. The objective of research is to find out about the importance of service quality to repurchases.  The analyzed data will be used for giving advice in improving service quality for food ordering company. The statistics used for data analysis are descriptive statistics and Pearson correlation. The service quality factors were found to be correlated with repurchase orders. The factors that were associated at a high level were: Reliability and Empathy. The parts that have a relationship at the intermediate level are: Assurance and Responsiveness, while the Tangibility is only factor that has low level of relationship. Data obtained from research analysis can be presented to benefit entrepreneurs in conducting sales promotions to meet target groups. As well as to improve service quality, in order to affect the increase in product sales effectively.


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