Driving Forces for Reverse Logistics Post-Consumption Packaging in the Beverage Industry in Thailand: Pilot Case Study

Patiparn Sajjasophon, Kamonchanok Suthiwartnarueput, Pongsa Pornchaiwiseskul

Abstract


In Thailand, Municipal Solid Waste (MSW) problems exist, and 15% of these problems are due to post-consumption beverage packaging that is left behind after the point of consumption.. This study aimed to analyze the driving forces in the reverse logistics of post-consumption packaging in the beverage industry in Thailand in order to mitigate the waste issue. Initially, 13 variables were extracted from a review of 20 key reverse logistics studies in multiple industries. Item-Objective Congruence (IOC) was performed by experts from the academic and business sectors, and 5 further variables were added from the Thai context. Thus, a total of 18 variables were employed in the pilot study. Purposive random sampling was used to select the pilot group for 57 samples from major market share beverage manufacturers. The research instrument applied an 11-point rating scale questionnaire. The results revealed that the 3 most influential driving forces are “green marketing”, “pollution”, and “quality stakeholder standards”. Exploratory factor analysis was conducted to extract all the variables in order to identify the internal and external factors. Further study needs to be conducted using Structure Equation Modelling to examine the causal relationships between the abovementioned factors and to identify the impacts of reverse logistics from the sustainability perspective.

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References


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