The Architecture of the Medical Tourism Marketing Information System

Anan Salem, Suchai Thanawastien, Kanchana Jaiboon, Wararat Niyomkha

Abstract


This paper presents the design and implementation of a mixed traditional marketing and digital marketing information system. The objective is to track the investment and yield of obtaining the leads from each side of the marketing activities. By using this system, the medical tourism officer can optimize the yield since each of the target groups in different countries has different ways of consuming the media. Also, the certain footprint of those who seek medical procedures in Thailand might be a traditional person that are not web-savvy. In this case, traditional marketing and influencer would play a pivotal role in introducing to seek information from this system. Keywords-Digital marketing; lead; qualified lead; marketing lead;  traditional media, social media.


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Anan Salem, Suchai Thanawastien, and Wudhipong Pongsuwan,

Medical Tourism Marketing Information System, Doctor

Dissertation, Shinawatra University 2020.


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