Factors Affecting the Adoption of Technology in Logistics Service Provider A Case Study in Thailand

Putthiwat Singhdong, Monsikorn Pinnuch, Natnaree Kunthaya

Abstract


The purpose of this independent study was to study demographic factors and information technology factors in 3 factors in Technology Readiness, Improvement of Information Technology skills and information technology acceptance that affects the quality of service of logistics service provider business. Questionnaires were used as the research tool to collect data. The quantitative empirical Research was conducted using an online questionnaire instrument, and Multiple regression techniques were used to test the proposed model. Based on 189 samples from respondents working for logistics service provider companies in Thailand. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics, including Simple Regression Analysis and Multiple Regression analysis. At the statistical significance level of 0.05, The results found that most of the employees were females, 25-29 years old, from Customs Clearance Department. The levels of information technology factors include Technology Readiness, Improvement of Information Technology skills, and information technology acceptance was at a high level in all aspects. The hypothesis results found that all of Information Technology Factors affect the quality-of-service logistics service provider.

 

Keywords: Information technology acceptance, quality of service, logistics service provider

 


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