Factors Influencing the Use of Social Media of Elderly in Chainat Municipality, Thailand

Wijit Jarunopratam

Abstract


This research aims to study the factors influencing the use of social media of the elderly in Chainat municipality. In this study, the primary variables were divided into two parts: demographic characteristics and factors affecting the use of social media. The questionnaire was an instrument for data survey. The research sampling was 282 people with sample random sampling. The statistics used in data analysis were divided into two parts, 1) descriptive statistical analysis included frequency and percentage to analyze basic data set and 2) inferential statistics included ANOVA and multiple regression to analyze the relationship between factors influencing the use of social media of the elderly.

For the main finding, the results of the study of factors influencing the use of social media of the elderly in Chainat municipality were summarized as follows: education level, monthly income, perceive usefulness and the ease of use of social media influence on the use of online social media of the elderly in Chainat municipality statistically significant 0.05.

Keywords- factors influencing; Chainat elderly-friendly design; eldlerly technology acceptance model (E-TAM); elderly literacy; elderly care social media


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References


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