Development of Website for E- Marketing Communications: A Case Study of Travel Business

Wasutida Nurittamont, Jarunee Thongaram, Nanthaporn Huaykaew

Abstract


The objective of this research was to study the website development for e-marketing communication in travel businesses. Quantitative research the sample size of 284 samples was obtained using the antecedent sampling method and the research tools were questionnaires. The statistics were used to analyze the data including descriptive statistics consisting of frequency, percentage, mean, and standard deviation, to test the three dimensions of website evaluation in the website development. The results found that the overall opinion of tourists strongly agreed with the website. Also, the three dimensions of website evaluation of development following: website design, website content, and website effectiveness the tourists have opinion strongly agreed. The research results can be applied in the development website for e-marketing communication effectiveness in order to promote the information to customers for the tourist companies. The tourists perceived information and impressed leading to a competitive advantage after the Covid-19 pandemic and resulting in customer attention to tourism service leading to competitive advantage and resulting in building marketing potential and seek to new customers.

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References


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