Motion Graphics to Promote Conservation of Marine Natural Resources Using Flat Design's Design Pattern

Sudasawan Ngammongkolwong, Nantarat Klinhom

Abstract


The objectives of this research are: 1) To design and create motion graphics media to support marine conservation using the Flat Design design pattern is the main goal of this study. 2) To research the effectiveness and viewer satisfaction of motion graphics that use the Flat Design design pattern to promote marine conservation. The sample groups for this study's sample selection procedure were split into two groups as follows: Group 1, three experts in multimedia design using a particular methodology, for thorough research 50 persons from Bang Pu Mai Subdistrict made up the second group for the satisfaction study. 1) Adobe Illustrator and Adobe After Effects were the tools used in the study. 2) Quality Assessment Form for Professional Multimedia Design 3) A survey of media audience satisfaction. The statistics used to analyze the data consisted of Mean and Standard Deviation. The study's findings are as follows: 1) The assessment of the multimedia design quality produced excellent findings. The standard deviation was 0.64, and the overall mean was 3.57. 2) The media audience's satisfaction survey scores were very high. The average value was 3.90, with a standard deviation of 0.31.

Full Text:

PDF

References


Marine knowledge hub,"Marine National Interest Knowledge Management Subcommittee,"[Online]. Available: http://www.mkh.in.th/. [Accessed: November 7, 2021].

Department of Marine and Coastal Resources,"The impact of marine debris," [Online]. Available: http://www.km.dmcr.go.th/. [Accessed: November 7, 2021].

ThaiBussinessSearch,"What is Flat Design? What are the design principles?,". [Online]. Available: https://www.thaibusinesssearch.com/marketing/flat-design/.[Accessed: November 10, 2021].

Banga, C., Weinhold, J.: Essential Mobile Interaction Design: Perfecting Interface Design in

Mobile Apps. Addison-Wesley, Upper Saddle River (2014).

Nielsen, J.: Windows 8 – Disappointing Usability for Both Novice and Power Users (2012). [Online]. Available:

http://nngroup.com/articles/windows-8-disappointing-usability. [Accessed: November 15, 2021].

Branch, R.M., “Instructional Design: The ADDIE Approach”, New York: Springer, 2009.

T. Silcharu, Research and statistical analysis with SPSS. Bangkok : V. Interprint Co., LTD., 2006.

Likert, S, New patterns of management. New York: McGraw-Hill, 1961.

Best, John W, Research in Education. 4th ed, New Jersey : Prentice-Hall, 1981.

S. Naenthaisong et al.,"Development of motion graphics to prevent obesity in child aged 6 – 12 Case study: Wat Donsalao School (Pan Poon Ratrajbumrung),"Journal of Management Science Nakhon Pathom Rajabhat University, Vol.5, No.1, pp.188-201, 2018


Refbacks

  • There are currently no refbacks.