Developing Product Promotion Models Using Augmented Reality Technology and Using Data to Develop Business Intelligence

yotsaporn pugdeechon, Suwut Tumthong

Abstract


This paper “developing product promotion models using augmented reality technology and using data to develop business intelligence” is in partially fulfilment of the requirements for master degree in Digital Media Technology. There are four elements for developing product promotion models: 1) business intelligence (BI), 2) augmented reality technology (AR) for sales promotion, 3) customer relationship management, and 4) dashboard. This model is in form of data archive in the digital format by utilising business intelligence as a management tool with dashboard for practitioners and executives. In addition, AR is applied for enhancing sales promotion. All information is also managed for a better effectiveness of customer management.

The results are illustrated into two aspects. First, in relation to the appropriateness of product promotion models using augmented reality technology and using data to develop business intelligence from 36 experts from 12 workplaces rated as the most appropriate (= 4.53).  Second, in terms of a model for product promotion with the use of AR and using data to develop business intelligence from ten experts’ assessment, it is the most appropriate (= 4.63).


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