Digital Employee Experience Affecting Customer-Supplier Relationship Management and Environmental Performance of Electronics Companies in Thailand

Abstract

The research aimed at studying the effects of digital employee experience (DEX) on customer-supplier relationship management (CSRM) and environmental performance (EP) of electronics companies located in the Bangkok Metropolitan Region in Thailand by using 400 employees as the samples of this research. The questionnaires were used for data collection with the purposive sampling method. Data analysis consisted of descriptive statistics including frequency, percentage, mean, and standard deviation and inferential statistics used were Pearson’s Product Moment Correlation Coefficient and Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicated that digital employee experience (DEX) had the strongest positive effect on customer-supplier relationship management (CSRM) and environmental performance (EP), and customer-supplier relationship management (CSRM) mediated the effect of digital employee experience (DEX) on environmental performance (EP) at a significance level of 0.001. Besides, customer-supplier relationship management (CSRM) had positive and significant effect on environmental performance (EP) at a significance level of 0.001.