Applying Innovation Characteristics in Technology Acceptance Model Innovation Acceptance Model

Abstract

this article presents an idea about how to apply characteristic of innovation into Technology Acceptance Model (Innovation Acceptance Model: I-AM). The result is found that the application of innovation characteristic in TAM is possible under context of AEC diffusion for Pathum-thani people in Thailand by substituting perceived ease of use with: compatibility and complexity(b = .556) ; and substituting perceive usefulness with: relative advantage and observability(b = .289) (R2 = .707, TI= .839 and .289 respectively).