The External Environment Influencing the Adoption of International Mobile Commerce for SMEs in Thailand

Sureerut Inmor, Sukontip Wongpun

Abstract


Research on the External Environment Influencing the Adoption of International Mobile Commerce for SMEs in Thailand, conducted a survey with the population of small and medium enterprises. A sample population of 400 enterprises, calculated from the Cochran formula. Questionnaires were used to collect basic data from October 2020 to September 2021. The statistics used for data analysis were descriptive statistics and multiple linear regression analysis. Results from research has shown that external environment factors relating to government sponsorship on mobile commerce and similar products on mobile commerce affects the acceptance of the sale of products through the global mobile commerce at statistically significant .05 level. The entrepreneurs in Thailand are interested to bring products to sell on the world-class online system. The government should provide support in terms of product management, choosing the right system for the product, competitors analysis as well as providing knowledge on how to use data from a world-class mobile commerce system in order to be able to use the data to analyze and formulate sales strategies appropriately.


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