The Production of Animation Media Promote Awareness among Teenages about the Effects of Drinking Alcohol on Their Future Lives.

Rungtiva Saosing, Kulchaya Pongsawang, Prapaporn Sangsuwan, Buranee Adisornpankun, Peerapat Yoolom, Pakavat Tafiew

Abstract


The study's objectives were 1) to compare the results of audience's perceptions before and after watching animation media about the impact of alcohol consumption on their future lives. 2) To compare the perception of the impact of alcohol consumption on the future lifestyle of audiences by different genders, and 3) to evaluate the audience's satisfaction with the animation media. The data collection instrument is a questionnaire to assess the perception of the impact of alcohol consumption on future lives. The statistics used to analyse the data were the mean and standard deviation. In addition, the hypothesis test used a paired t-test and an independent t-test with a significant level of .05. The questionnaire was used to determine the confidence value using Cronbach's Alpha Coefficient of 0.763. Then calculate the sample using the formula of W.G. Cochran (1953) for 385 people. Sampling was done using voluntary sampling and snowball sampling.
The statistical analysis results are as follows: 1) Awareness of the impact of alcohol consumption on future life after watching the animation media, the audience had a statistically significantly higher perception result than before watching the animation media (p-value<0.05). 2) Perception of the impact of alcohol consumption on the future lives of audiences by different genders. It was found that there was no difference in perception. 3) Evaluation of audience satisfaction with the animation media produced: the average is 4.28, which is high.


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